Tata Altroz Launched In India; Prices Start At ₹ 5.29 Lakh

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Just a week away from the Auto Expo 2020, Tata Motors has launched the Altroz premium hatchback in the country. Prices for the petrol variant start at ₹ 5.29 lakh and go up to ₹ 7.69 lakh (ex-showroom India), while the diesel ranges from ₹ 6.99 lakh to ₹ 9.29 lakh (ex-showroom India). The Altroz marks the company’s first outing in the premium hatchback space and this car will be the first to be based on the ALFA modular platform (AMP). The Altroz has been brought in with the intention to stir up the competition in the premium hatchback segment where the likes of the Maruti Suzuki Baleno, Hyundai i20 and even the Honda Jazz enjoy a huge advantage. The Altroz then promises to be big on features as also on space.

In terms of dimensions, the Tata Altroz measures 3990 mm long, 1755 mm wide and 1523 mm height. The premium hatchback comes with a 2501 mm long wheelbase and an unladen ground clearance of 165 mm. The petrol version of the car weighs 1036 kg while the diesel version tips the scales at 1150 kg.

There are 5 variants on offer XE, XM, XT, XZ and XZ(O). The base trim XE comes with double barrel headlamps, steel wheels with hub caps, chrome finishing on the dashboard, 4-inch LCD instrument console and a standard steering wheel. It is loaded on the safety front and comes with dual front airbags as standard, along with ABS with EBD, rear parking sensors, high speed limiter and more. The car also comes with Eco and Drive mode as standard. But it’s the top-end that gets a lot of features and these include dual-tone alloy wheels, projector headlamps with LED DRLs, LED fog lamps, auto climate control, auto headlamps and rain sensing wipers, multi-function steering wheel, one-touch auto down window (driver’s side), front and rear armrests, rear AC vents with a 12 volt socket, and leather-wrapped steering wheel and gear knob. The model also comes with customisable lighting for the infotainment system and console, ambient lighting, fabric upholstered seats, umbrella holder, 24 storage spaces and a lot more.

The Altroz will be the first vehicle from Tata Motors to get a Voice BoT, which is a personalised, interactive voice experience for the Tata Altroz, using the Google Assistant. As is apparent, the Voice BoT is more like an assistant that helps the user to enhance their in-car connected experience by helping them access content. All a user needs is a phone that has a Google Assistant – and say ‘Ok Google, Talk to Tata Altroz’ to activate the experience by asking any question about the car. The voice assistant can also be paired with the Altroz via Android Auto or Apple Car Play; delivering a fully voice enabled discovery of the car.

The Altroz will be available in both petrol and diesel powertrains, both of which are BS6 compliant. The petrol version of the Tata Altoz is powered by a Revotron 1.2-litre, naturally aspirated engine. The 1199 cc motor is the three-cylinder engine is tuned to churn out 85 bhp at 6000 rpm and develop a peak torque of 113 Nm at 3300 rpm. The diesel version, on the other hand, is powered by a Revotorq, 1.5-litre Common Rail Turbo Intercooled oil burner. The 1497 cc, four-cylinder unit is tuned to produce 89 bhp at 4000 rpm and develops 200 Nm of peak torque at 1250-3000 rpm. Both the engines come mated to a 5-speed manual gearbox as standard, and currently, there is no automatic transmission on offer yet.

The Tata Altroz makes use of the company’s IMPACT 2.0 design philosophy and on the design front stays true to the 45X concept showcased at the 2018 Auto Expo. Visually, the Tata Altroz comes with the company’s signature humanity line grille with glossy black treatment, flanked by a pair of sleek headlamps with integrated indicators, and a secondary light positioned below with LED daytime running lamps. The car will also come with a set of twin-four-spoke alloy wheels a blacked-out roof and LED tail-lamps.

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